So you have an event coming up? It’s critical to set yourself apart from your competitors. You need to make a lasting impression! It’s pertinent that you are remembered! A major part of that is how you brand and present yourself. It’s easy to show up and converse, but how will you demonstrate to the prospects that you are worth their time? Is it your outfit, the way you carry yourself or your story? Below are 5 ways you can stand out at your next event.
1. Stop with the boring business card!
Say you hit it off with a prospect and they ask for your contact – this is where creative business cards are a must. WRONG! The secret is, the more creative your business card, the brighter you’ll shine. WRONG! Just because your business card is on thick stock, has rounded corners or is laser engraved does not matter. At the end of the day, your card is made out of paper and lays flat like everyone else’s. In order to stand out, you must elevate your “business card.” For example, if you are a tech or IT company you may want to give out a custom branded USB drive or stylus pen with a call to action. Would you rather receive a boring business card or a fancy USB drive? Want to take it even further? Upload the USB drives with your content or video showcasing your services. Consider adding promotional packaging or handing out a promotional product along with your business card.
2. Get a head start with research.
If you are attending an event and you know the speakers or companies that will be in attendance – make sure to do some homework on them first. Check out the event’s website to see who the sponsors, speakers or attendees are. If there is someone you’d like to work with, here is your chance to impress them! I suggest looking them up on twitter or another social media platform to learn about them. This should take no more than 5 minutes. I also suggest checking out their company website.
This image is a great example. If this person was a speaker and I wanted to meet him, I could talk to him about football. I found a common interest using social media and it cost me nothing. Now think about how you can provide that person with value. It maybe referring them to an ideal customer. It may be pointing out a critical error in their email marketing strategy. Give, give, give, give and then ask. Provide so much value and don’t expect anything back. This will help establish a relationship between you and your prospect. When they are ready to use your services, they will certainly have you top of mind.
3. Wear your brand.
Consider wearing a branded polo or button down shirt. To decorate your apparel, I suggest embroidery over screen printing when attending events because it has an elegant look. Embroidery is the use of thread to sew your logo onto a garment versus ink, which is used in screen printing. The more impressions you make, the more likely your brand, company and product will be remembered. Lastly, take the time and put yourself together. This sounds silly, but trust me when I say – we all notice! Have you seen our founder’s fashionable Bow Tie? It matches the branding of ZeePromo and leaves an impression. If you ask him why he wears a bow tie almost everyday he’ll say, “ I dress for success.”
4. Ask the right questions.
If the first question you ask is, “What do you do?” – good luck. It is the most boring, over used question in the world! Talk about common interests as mentioned above then progress into qualifying them to see if they meet your client profile. These are a few questions that we ask our prospects:
– What type of events do you have coming up in the next few months?
– What are you currently doing to promote your brand in the market place?
– What types of business gifts do you use to thank your clients? ( It’s not too late to start thinking holiday promotions 🙂 – Ask me )
– Do you attend or exhibit at any tradeshows?
By utilizing these questions, we can qualify our prospect and find an opportunity to solve their need or fix a problem. If there is one thing you learned from this post, would you please share one way you do to stand out in comment section below?
Contributing writer: Samantha Lebbos